28 ROW TALENT
28 ROW
Representing Gen-Z fashion, beauty, & lifestyle social media content creators.
Gen Z is the key to modern marketing.
At 28 ROW, I managed 12 Gen-Z fashion & beauty content creators, ranging in followings from 35K-250K across social media platforms. I worked at the coordinator level in my first year at the company where I handled the detailing & carrying out over 500 campaigns across 19 talents. In my 8 months as a manager, I procured over $500K+ in total brand deal revenue for my roster of 12 micro-influencers.
I also assisted in planning & executing brand and agency events hosting over 50+ creators in both New York City and Los Angeles.