The “It” Girl & Her Battle with Declining Longevity

We live in an ever-evolving world filled with trend turnover. As a society, we are facing issues with sustainability and originality in this increasingly quick trend cycle, but does this phenomenon apply to our favorite “it” girls? With this week’s launch of Guest in Residence, “it” girl of the moment Gigi Hadid’s cashmere brand, this brings up the question—how much do our golden girls have to do to fight against the current of relevancy? And what happens if they don’t?